As promised in our December article, we took the challenge to find great examples of festive food packaging. We saw many Christmas and winter designs for boxed chocolates but we were looking for ideas beyond these and found three products to share with you.
Earth’s Own Almond Nog’s delightful light blue Canadian winter motif stands out beautifully on the store shelf. A bonus is the front panel labeling clearly depicting ‘free from’ allergens. The almond nog was delicious as well so we give this holiday product a big thumbs up. Nicely done Earth’s Own!
Ripple Brand Collective introduced a dark chocolate peppermint pretzel variety with a festive snowflake design. The seasonal red band and snowflake winter graphic is eye-catching and festive. The designer did a good job of keeping the overall BarkThins branding consistent with the family of varieties. BarkThins also offers gift sets containing several varieties packed into lovely gold boxes adorned with gold ribbons.
House of Rose offers two of their wines in holiday packaging. The Rudolphs’ Red and Santa’s Kiss are simply their Hot Flash and Cool Splash wines renamed with seasonal labels. This is a great cost-effective way to capture new consumers and increase brand awareness.
In our travels, we noticed advent calendars increasing in popularity for a variety of products including wine, coffee, cheese, mini jams, and tea. Food Network posted 14 calendars and Explore People published some great examples as well.
If you plan to introduce a new product, give yourself at least 6 months to develop the product formula, branding, and package design. Be sure to include the time it takes to order and receive packaging, fill it and distribute.
To reduce cost and product development time, consider dressing up your existing products with festive labelling like House of Rose did with their wines.