Holiday Packaging Ideas

Updated October 2020

It is always fun to find great examples of festive food packaging. We commonly see many Christmas and winter designs for boxed chocolates, but we look for ideas beyond these.

These three products are our favorites and demonstrate the various ways to market during the holidays:

  • create a new recipe in keeping with the holiday;
  • add a holiday motif to an existing product package;
  • design a new brand for an existing product.

Image by Gust of Wind Studio

Earth's Own Almond Nog’s delightful light blue Canadian winter motif stands out beautifully on the store shelf. A bonus is the front panel clearly depicts ‘free from’ allergens.  The almond nog was delicious as well, so we give this holiday product a big thumbs up.  Nicely done Earth’s Own!

Image from Amazon

Ripple Brand Collective introduced a dark chocolate peppermint pretzel variety with a festive snowflake design. The seasonal red band and snowflake winter graphic are eye-catching and festive. The designer did a good job of keeping the overall BarkThins branding consistent with the family of varieties.  BarkThins also offers gift sets containing several varieties packed into lovely gold boxes adorned with gold ribbons.

Image by KelownaNow

House of Rose offers two of its wines in holiday packaging.  The Rudolphs’ Red and Santa’s Kiss are simply their Hot Flash and Cool Splash wines renamed with seasonal labels.  This is a great cost-effective way to capture new consumers and increase brand awareness.

In our travels, we noticed advent calendars increasing in popularity for a variety of products, including wine, coffee, cheese, mini jams, and tea.  Food Network posted 14 calendars and Explore People published some great examples as well.

If you plan to introduce a new recipe, give yourself at least six months to develop the product formula, branding, and package design. Be sure to include the time it takes to order and receive packaging, fill it, and distribute it.

To reduce cost and product development time, consider dressing up your existing products with festive labelling like House of Rose did with their wines.

Another option, and very doable on a shorter timeline, is to simply add a sleeve, label, or promo card on the existing package.

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