The Circular Economy

"There's a world of opportunity to rethink and redesign the way we make stuff. 'Re-Thinking Progress' explores how through a change in perspective we can re-design the way our economy works - designing products that can be 'made to be made again' and powering the system with renewable energy."

- The Ellen Macarthur Foundation

Major companies are embracing the circular economy concept by pledging to take responsibility for the packaging they put in the market.


A World without Waste – 100% recyclable using 50% recycled content and recover and recycle 100% of their packaging by 2030.

Proctor & Gamble

Proctor & Gamble has committed, as part of their Ambition 2030 plan, to make all of its packaging recyclable or reusable by 2025. In addition, P&G is starting to incorporate recovered ocean plastics in their bottles.


Amcor, a global packaging company, has pledged to develop all its packaging to be recyclable or reusable by 2025.

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