Packaging As We See It

We love to chat about packaging, and the best thing about it is that everyone can get into the conversation. Think about it; packaging touches us all. Almost everything we purchase is packaged in some form; even it is just to get the product through the distribution system. Packaging plays a huge role in protecting products from damage and extending shelf life. It markets and sells products and gives consumers the information they require to make purchase decisions.

However, we do have a bit of a love-hate relationship with it. We love it when it protects our products, but not so much when we have to dispose of it.

The purpose of our articles, stories, videos, and information on this site is to help those who need to pack their products make informed choices about their packaging and locate suppliers who can supply their needs.

I cannot stress strongly enough the benefits to be had when, prior to committing to any type of design, you assess all of your product packaging needs throughout the entire supply chain. By taking the time to plan you can save money and develop the ideal package with less effort.

Packaging is a vital component of any finished product and a critical supply item. You must include it in your overall marketing plan. Whatever the purpose - promotion, preserving, or protecting the product from physical damage, consider all the packaging required to bring your product to market.

Visit our guide on How to Package Your Product in 10 Easy Steps.

Cost Analysis

Conducting a thorough cost analysis for all the components needed to bring your goods to your consumer will ensure you are calculating your prices accurately. There are opportunities to reduce costs through package size, structural design, graphic design, and material choice when you pull all the requirements together during the initial development stage.

Packaging Categories

We often think of packaging from a retail perspective - what we see on the store shelf. However, to protect the product during distribution, there are additional supplies that require consideration. The three categories of packaging are 'primary' - the package that holds your product, 'secondary' -  a containment container or overwrap, and 'tertiary' - defined as that which helps to identify, contain, transport, and store the product.

Depending on your product requirements, you may have to source from several different packaging suppliers to meet all your needs. It can be valuable to bring them together at the development stage to ensure all aspects are covered.


Another consideration when in the development phase is your objective concerning sustainability and the claims you make about your packaging. This can impact the type of materials and packaging you choose for your product. For more information, read our blog post How to Design Sustainable Packaging. You will find numerous articles about packaging sustainability on our blog to keep you informed of the latest developments and initiatives.


Lastly, take packaging safety and security into account, particularly for food, pharmaceutical, and medicinal products. Contamination, fraud, and tampering concerns are as applicable to packaging as they are to the product itself. Packaging needs to be traceable both ways, from you to the supplier and from the supplier to you.


There is a lot to think about when developing packaging for your product. We have created this site to assist you. If you wish to discuss your particular packaging requirements, you can book a coaching session with us.  We are here to help.

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