Packaging Designs For Social Media – Is it Instagrammable?

Shiny is Out, Matte Finish is IN

Bark Thins Snack pouch with matte finish packaging
Source: barkthins.com

It would be difficult not to notice the trend in designing with a matte rather than a shiny finish. This is most evident on flexible plastic materials commonly used for stand-up pouch packaging.  Traditionally, the pouches were designed with a glossy surface because it enhances the graphics.

However, now in today’s social media world where more and more products are designed to be Instagramable, a matte finish is much easier to photograph as it eliminates the light reflection. Smart marketers have recognized this and are designing accordingly.

When you take a walk through the grocery store, notice the labels, bags, boxes, and bottles designed with a matte finish.  We can expect this trend to continue and grow as brand owners add new products or redesign their existing packages.

According to the 2018 Sprout Social Index, 51% of consumers used Instagram regularly, and more than half of those people (30%) like or follow a brand. Expect to see more big, bold and clear designs with bright colours, ideal for professional quality photos.

Interested in seeing more packaging trends for 2019? Check out Ecommerce First Packaging Designs

Leave a Reply