People First Packaging Design

Connecting the Brand through People-Centric Designs

Matsu organic wines show photos of three generations of men working in the vineyards of the Toro region of Spain. The three personalities represent the characteristics of the three wines.
Source: Bodegamatsu.com

Another trend that has been around awhile but seems to be on the upswing are labels and packaging with people photos. This lends authenticity to the brand and connects the consumer to the brand’s story.

For instance, the Matsu organic wines show photos of three generations of men working in the vineyards of the Toro region of Spain.  The labels pay homage to the men, the natural winemaking tradition and the age-old vineyards in the region.  The three personalities are meant to represent the characteristics of the three wines.

Sobeye Authentico Pasta Sauce labels that are have a people-centric packaging design
Source: Oneof100summit.com

This package, recently nominated for a 2019 PAC Global Leadership Award, Sobey’s pasta sauce brand, Authentico, aligns very nicely with the images on the label. Designed by Fish out of Water, the Italian people images are meant to portray the authenticity of the sauce.

Interested in seeing more packaging trends for 2019? Check out Ecommerce First Packaging Designs, Convenience First Packaging, Social Media First Packaging

Leave a Reply

  1. resealable food bags

    Product packaging is not only about making your product safe and making sure they won’t get damaged and spoiled. It is also a sign of your brand which you produce. Without unique design customers will not be able to distinguish between the products and services that they are providing. Printed resealable food bags have those distinctive traits.

    1. Gayle Palas

      True! Packaging is your product’s silent salesperson.